Address: U-Work, 106 Johan Avenue,
Sandton, 2196
Phone SA: +27 79 556 9023
Phone USA: +1 771 219 4079

Sheila Afari

PR, Music, Media,
Real Estate

About Sheila Afari

Sheila Afari is a dynamic, multi-award-winning entrepreneur with a passion for Africa and showcasing its brands and talent.

Over the past 15 years, Sheila Afari has been working in the events, fashion, lifestyle, technology and entertainment space; having created a niche market for herself with her self-named company, the Sheila Afari Group, servicing clients from territories such as New York, Los Angeles, London, Nigeria, Ghana, Kenya, Botswana, Mozambique, Cameroon, Zimbabwe and South Africa.

With award titles and recognition such as Rising Star, Top 5 South African Business Women In Media, Best Publicist, Africa's Most Influential Women in Business and Government, 50 Black African Women Entrepreneurs To Watch, and African DOers Power List, just to highlight a few, Sheila Afari's reputation precedes her.

Having built a name for herself for the communications work she has done building the brands of some of Africa’s biggest personalities, Sheila Afari has established one of the leading independent PR & Music Services agencies in Africa.

As an advocate of entrepreneurship in Africa, Sheila Afari strongly believes entrepreneurship is THE solution Africa desperately needs to combat unemployment and is passionate about mentoring young entrepreneurs to get started on their journeys.

When Sheila Afari is not working you will find her blogging, writing, reading, doing yoga or hosting guests at home for a meal.



Global Woman Leader

World Women Leadership Congress & Awards – Global Woman Leader.


Most Dynamic Public Relations Experts

MEA Markets African Excellence Awards – Most Dynamic Public Relations Experts - South Africa


700 Most Influential Africans

Tropics Magazine African DOers Power List - 700 Most Influential Africans


Africa’s Best Brand

Africa Brand Leadership Awards - Africa’s Best Brand – Sheila Afari Public Relations.


PRISM Awards

Arts & Entertainment

Bronze winner - Samthing Soweto Isphithiphithi album campaign

Special Mention - Ami Faku brand & Imali album campaign


Accenture Rising Star

Accenture Rising Star Awards – Entrepreneur winner


Top 5 South African Business Women In Media

Wiki Mzansi – Top 5 South African Business Women In Media alongside Basetsana Kumalo, Khanyi Dhlomo, Connie Ferguson and Bonang Matheba

2018 / 2019

Best Publicist

Tropics Changemakers Awards – Best Publicist.


Africa's Most Influential Women

CEO Global Pan African Awards – Africa's Most Influential Women in Business and Government Awards - Country winner and Regional winner, sector SME


Women Entrepreneurs To Watch

Entrepreneur Magazine – 50 Black African Women Entrepreneurs To Watch


Best Business Of The Year

Ghana Awards SA – Best Business Of The Year (small/medium).


“Sheila has been very vital in helping building my brand right from the start as a distinct African musician. Her dedication, passion and work ethic is truly unmatched”


Singer, songwriter, music producer

“Sheila is one of South Africa's brightest, connected and highly talented music publicists”

Jonathan Jules

VP, International Marketing, EMPIRE

“Her work ethic, passion for PR and tenacity added immense value to my career as a musician"

Bongi Mvuyana

Singer and Songwriter

“A real change agent, not just in her industry sector, but through her support of Africa's companies, products, brands and fellow entrepreneurs"

Melanie Hawken

Founder and editor-in-chief of Lionesses of Africa

“I was amazed at the sheer volume Sheila was able to generate on Radio, TV, press and blogs, and was delighted at the depth of her reports”

Hagar Graiser

Music Lead at Platoon

“Sheila has rejuvenated PR energy into the game”

Simone Harris

Editor of Hype Magazine

"Best PR Agent in the world!"

Khuli Chana

Rapper, songwriter

"I love your work"

Terry Pheto